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Travel

Hurricane Irma threatens Florida's bustling tourism industry

September 11, 2017

Hurricane Irma's path of destruction up Florida's Gulf Coast on Sunday threatens to disrupt a thriving state tourism industry worth more than $100 billion annually just months ahead of the busy winter travel season.

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Florida Hurricane Irma
Image: Getty Images/J.Raedle

Some of the state's biggest attractions have announced temporary closures. Walt Disney World theme parks and Universal Orlando Resort have reopened, while the Salvador Dali Museum in St. Petersburg planned to reopen Wednesday. Other destinations in the state, such as the Keys, along with a number of islands in the Caribbean affected by Irma and other storms remain off-limits to visitors. In some cases, it will take days if not weeks to resolve extensive damage or power outages.

USA Walt Disney World Resort in Florida
Walt Disney World’s Magic Kingdom in Florida before the stormImage: picture-alliance/dpa/K. Nowottnick

About 20 cruise lines have Miami as a home port or a port of call, according to the PortMiami website, and many have had to move ships out of the area and revise schedules. Carnival Cruise Lines and Royal Caribbean have canceled and revised several sailings as a result of the storm and have offered credits and waivers on trips where passengers are unable to travel. Mike Driscoll, editor of the industry publication Cruise Week, says he expects many cruisers will "put off booking a Caribbean cruise near-term" because the overall message vacationers have been hearing is "that the Caribbean was devastated," even though some islands fared OK.

Kreuzfahrtschiff Adonia
Miami's Cruise Terminal before the stormImage: picture-alliance/dpa/C. Herrera

Irma made a second Florida landfall on Sunday on southwestern Marco Island as a Category 3 storm bringing winds of 115 miles per hour (185 kph) and life-threatening sea surge.

Disney canceled the Monday sailing of one of its cruise ships and said it is assessing future sailings, which stop throughout the Caribbean and in the Bahamas.

Florida is one of the world's top tourism destinations. Last year nearly 113 million people visited the state, a new record, and spent $109 billion, state officials said earlier this year. The first half of 2017 was on track to beat that record pace, officials said.

The damage Irma's winds and storm surge do to Florida's 660 miles (1,060 km) of beaches and the structures built along them during more than 30 years of explosive population growth will be critical to how quickly the state's 's No. 1 industry recovers. The Gulf beaches west of St. Petersburg and Clearwater,  are squarely in the storm's path.

In 2016, more than 6.3 million people visited Pinellas County, which encompasses those cities, and generated more $9.7 billion in economic activity.

Strand South Beach Miami
South Beach in Miami before the stormImage: picture-alliance/DUMONT Bildarchiv

Up and down the wide, sandy beaches of Pinellas County are traditional "old Florida" waterfront hotels such as the Don Cesar, a coral pink 1920s hotel on St. Pete Beach, which was closed by the storm. There are also modern high-rises and resorts that are part of the nation’s biggest chains and brands including Hyatt Hotels, Marriott International, Intercontinental Hotels Group, Hilton Hotels & Resorts and Ritz-Carlton Hotel Company.

The low-lying barrier islands would be inundated if Irma's storm surge reaches forecast heights of as high as 15 feet (4.6 meters). While some newer structures in the area are built on elevated pilings, many older homes and businesses are not.
 

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