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10 campaigns with a political twist

Elizabeth Grenier
September 5, 2018

Along with Nike's latest campaign featuring Colin Kaepernick, different companies have used political issues to promote their brands. Others faced backlash for being politically incorrect. Here's a look at 10 cases.

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Nike ad reads Believe in Something, even if it means sacrificing everything
Image: Nike

The latest Nike ad featuring Colin Kaepernick, the NFL quarterback whose take-a-knee protest has polarized the United States, is an advertising coup.

From Benetton's infamous campaigns to German winks at the NSA scandal, the gallery above takes a look at other advertising campaigns that tackled political issues — some unwittingly. Which begs the question: Is even bad publicity good publicity?

Portrait of a young woman with red hair and glasses
Elizabeth Grenier Editor and reporter for DW Culture
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