Aram Mp3

If he hadn't coughed so much as a kid, he wouldn't be the most recognizable face on Armenian TV today. A doctor told Aram's parents they should let their son sing often in order to reduce his symptoms. As a member of a school choir, he didn't just ease his respiratory troubles, he also found his calling.

30-year-old Aram Sargsyan, alias Aram Mp3, is more than just a famous singer. He's a comedian, actor, host, entertainer, husband, father and even a pharmacist. In Copenhagen, however, the world is going to get to know him as the soulful voice behind a ballad. "Not Alone" is the song that Eurovision fans and bookies alike are saying has the best chance at a win.

With some gentle piano playing and a velvet voice, Aram Mp3 eases himself into the song - that then escalates into a bombastic power ballad with some surprising dubstep stylings to boot.

Soul over parody

"It's a huge responsibility to perform for Armenia and to show how wonderful my country is at the ESC. Nonetheless, my song is universal," said the son'gs singer and co-author. "I'm singing in English, and it's not just about customs or topics only Armenians would understand. Music should capture each individual right from the first moment."

At home, Aram Mp3 loves to parody well-known performers and old Eurovision numbers in his long-running music comedy show "Vitamin Club." But at this year's contest, he's showing his more serious side.

"In real life, comedians are almost always very serious people," he notes."'Not Alone' is a song that speaks to me from my soul. I'm not just the comedian but also a singer who makes this kind of music. It's important for people to know that."

Fit for the finale

Armenia has already proven that it has ESC potential, even though the country hasn't quite climbed to the top spot. The Caucasus state has participated in the contest since 2006 and already made it to the finale six times. The best result came by way of performer Sirusho, who placed fourth in 2008. Armenians are hoping to compensate for the country's disappointing finish last year in Malmo, when they landed in 18th. And if the bookies are to be believed, 2014 will probably be their chance to shine.